How can SimplifiHCA help?

When our partners are selected to implement SimplifiHCA’s Product Representation Program, they are committing to deploy services and technologies and work side-by-side with the appropriate payer or provider leaders to bring meaningful value to the success of those organizations.

The success of our collective efforts will produce both top and bottom-line growth, improved management information, better diagnostics and better patient outcomes.

SimplifiHCA’s vision is to provide payers and providers the very latest available service, financial and technology solutions. To accomplish this, we research, vet and champion products and services that boost productivity, reduce expenses and improve the quality of healthcare. By so doing, we ensure they have the very best opportunity to survive and thrive on behalf of their respective target markets.
SimplifiHCA’s mission is to partner with providers and payers of all types to assist them with the very latest in technology and service products to serve their respective communities more effectively.
Core values are at the heart of all of SimplifiHCA’s deliverables:

  • We will conduct all business in an ethical and professional manner.
  • We will operate in the best interests of our customers.
  • We commit ourselves to a focused and disciplined management and business development process.
  • We will ensure clear expectations and measurements are established with each engagement.

Why Choose SimplifiHCA?

If it’s true that, as Julius Caesar commented, “experience is the teacher of all things,” then the Founders of SimplifiHCA, Ken DiBella and T. Kent Graham, and our team of healthcare executives will be an ideal complement to your current organization. As a seasoned group of senior professionals with experience exceeding 100 years of demonstrated leadership in the healthcare industry, our executive responsibilities have included the oversight of finance, operations, marketing, business development. The team has also been involved in the successful execution of a host of acquisitions, mergers, and company integration initiatives.

The SimplifiHCA Team

Kenneth L. DiBella


Ken is a seasoned senior executive with more than 40 years of demonstrated leadership in entrepreneurial ventures and general business focused in the healthcare delivery industry. His breadth of executive responsibilities in the administrative and managed healthcare industry include:

  • oversight of operations, IT, legal, and finance departments
  • branding strategies, marketing and channel market development
  • business development
  • execution of acquisitions and mergers, and
  • company integration initiatives

An employer and employee with more than 35 years in the managed care and healthcare payer and provider aspects of our industry, Ken began his career in healthcare with Sanus HMO as Executive Vice President of Sales and Marketing. In this capacity Ken led the team that developed and implemented the nation’s first self-insured HMO product.
After being recruited to the second largest Healthcare TPA, he successfully integrated CoreSource’s administrative services with the healthcare management capabilities of a newly acquired healthcare management company.
As President and CEO of Harrington Services Corp., Ken had responsibility for a company with 14 offices and more than 1,500 employees. He led growth of the company from $32 million to $104 million in a 30-month period, including four minor and one major merger.
Ken’s company, Bridge Benefits, was acquired by CBCA, a large healthcare third-party administrator, and Ken was asked to come aboard as CEO to fix a company that was challenged in every department. Ken’s team improved the organization and created a “Blue Ocean™” company, establishing the first “Employer Service Organization.”

T. Kent Graham

President & CEO

A “retired” CEO who is currently a Church Elder, director of 3 medical service organizations and President of a Holistic Health Institute, Kent has over 40 years of C-Suite experience in business, finance and healthcare management. His extensive resume includes:

  • Investment bank co-founder specializing in providing healthcare industry consulting, financing and M&A opportunities to Chase Bank.
  • President of the Visiting Nurse Foundation of Los Angeles.
  • Director, Treasurer and acting CFO for the Visiting Nurse Association of Los Angeles.
  • Director and Treasurer of the Prostate Cancer Research Institute.

A graduate of Dartmouth and following 8 years of service as a Lieutenant in the Navy, Kent set sales and operating records for 4 financial institutions on both coasts. In 1995, returning to his college aspirations of a career in medicine, Kent established his own company to focus on the “business of healthcare”. In that capacity, he has consulted on every facet of healthcare management. In addition, Kent continues to focus on business development for Employee Relations, Inc., a 25 year- old company specializing in proactive mitigation of work-place safety. In the latter capacity, with his continued focus on the healthcare industry, Kent personally acquired 100% of the screening business for one the largest drug companies in the U.S.

Tim Pezold

Senior Vice President of Marketing

Tim has more than 25 years of senior management experience within the business and healthcare industries, and brings a unique skill set to the marketplace. His experience and knowledge of both traditional and digital/social media marketing techniques has enabled him to assist numerous clients build sales volume through active lead generation, email list building, social media engagement, proper SEO protocols, website enhancements, webinar educational programs, and state-of-the-art marketing techniques. Tim’s ability to identify, target, and educate like-minded prospects on how to remain relevant to take action has proven effective across the board.

Tim entered the healthcare marketplace through a managed care organization, Sanus Texas HealthPlan, bringing in $7,000,000 in revenue in the two years of his tenure. He was recruited by the Grant Nelson Group, a national consulting firm, where he held title of National Director of Marketing & Sales, managing 13 offices in eight states.
Tim also acted as the Vice President of Marketing and Sales of Healthsource, a regional healthcare plan. He was later recruited by Healthpoint, a large managed-care plan throughout the state of Indiana where he acted as the Chief Marketing Officer.

Tim’s latest position as the co-founder and National Sales Manager of U.S. Final Pass has allowed him to fine tune and directly apply his acquired knowledge in an entrepreneurial environment, helping grow a start-up from its infancy to national prominence.

David Sandberg

Business Development Consultant

With a Bachelor of Arts in Psychology from the University of Utah and an MBA from the University of Phoenix, David began his career with the Franklin Covey company developing new business and teaching clients the “Seven Habits of Highly Effective People”.

“We Change People’s Lives” has been a key theme in David’s life as successfully demonstrated throughout his career. While at Franklin Covey, he had a 100% client satisfaction score. In addition, he was 5 time President’s Club winner.

Following his own entrepreneurial spirit, for the past 12 years David has focused on consulting to rural hospitals all across the United States. In that capacity, not only is he the key SimplifiHCA consultant to this important market, David continues his Franklin Covey background by helping to develop leaders through teaching leadership principles, conducting community health needs assessments and creating strategic plans.

Working extensively with Boards of Directors and senior leadership in the areas of Mission, Vision, Values and Direction, David’s personalized approach involves building trust with clients through meeting and exceeding their expectations!

Debbie Gonzalez

Business Development Consultant

Debbie Gonzalez, MBA and Phd (cand.), is a senior executive with more than 25 years of proven business development, marketing, and operational health care success in the U.S. As an executive leader, she has developed a successful track record in business development with Laboratory Corporation of America (LabCorp), Vanguard Genesis Clinical Laboratories, University of Illinois Medical Center, Integrated Oncology and GenPath. Her responsibilities and oversight included:

  • Laboratory operations, IT, revenue cycle, and customer service
  • Business development, marketing, product development and launch
  • Compliance, payer contracting, and physician management
  • Strategic planning, M&A, budget analysis, and forecasting
  • Employee engagement, human resources, recruiting and retention strategies

Ms. Gonzalez joined SimplifiHCA to focus on expanding U.S. sales by using her vast experience and knowledge working with similar companies. She earned her BS in Health Administration and MBA from the University of Phoenix and is completing her doctorate degree from Capella University. Ms. Gonzalez is active in her community volunteering and serves on various boards.

George Bennett


George is a very experienced employee benefits executive. His 46 years in the group insurance/employee benefits/managed care areas have involved him in sales, customer service, business planning, product development, management and P&L responsibilities. He has been involved with National Account commercial businesses across the country working for organizations such as The Travelers, Cigna, Humana, Coventry, United and First Health.

His involvement with employee benefit plans precedes the advent of PPOs and all forms of managed care formats that have been developed during his business tenure. In addition to being a part of the ever changing benefits world since 1972, he has significant focus in the following areas:

  • Self-Funding – both ASO via insurance carriers and TPAs
  • Product development to address specific regional business challenges
  • Business planning and execution
  • Staff development and training
  • Distribution of specialty medical care formats
  • Appropriate use of pharmaceutical venues for maximum plan benefit outcomes